Established Florist with Real Estate & National Online Following

Description

Floral and gift shop for sale in the Metro St. Louis area. The family-owned business has operated for approximately 22 years.

Financials

• 2024 revenue: more than $770,000
• 2024 Seller Discretionary Earnings: more than $168,000
• More than 40% of revenue comes from customers outside the St. Louis area

Products and services

• Fresh floral arrangements
• Handcrafted designs
• Silk floral products
• Gift items
• Floral events and conferences

The seller reports a strong local reputation, including a 4.8-star Facebook rating and recognition as the #1 florist in its county.

Online presence

The owner has developed a substantial online audience with more than 70,000 followers.

The business also attracts customers outside the local market and hosts floral conferences and events attended by customers from around the country.

Staff

Six employees currently work in the business, including:

• Floral designers
• Sales staff
• Bookkeeper
• Support personnel

The seller states that current employees have generally been with the company for three to six years.

Property

• Standalone commercial building
• Approximately 1,637 sq. ft. of retail and design space
• Storage areas
• Two coolers inside the main building
• Approximately 0.47 acres
• Customer parking
• Separate approximately 780 sq. ft. metal storage building
• Third cooler in the storage building

The location is near a major interstate highway. Buyers should confirm whether the real estate is included in the business asking price or being offered under a separate transaction.

Transition

The owner is retiring from ownership but is willing to continue working with the business for a period of time and provide training in day-to-day operations.

Due diligence

Buyers should verify historical financials, online versus local revenue, social media account ownership, customer concentration, employee retention, inventory, cooler and equipment condition, event revenue, real estate value and the exact property and assets included in the transaction before closing.