Pointers Pizza Now For Sale!

Description

Pointer's Pizza, a long-running St. Louis pizza restaurant, is available for acquisition after more than 40 years in business. The restaurant serves dine-in, carryout and delivery customers from a location near residential neighborhoods and university populations.

Brand and signature product

The restaurant is best known for the Pointersaurus, a 28-inch pizza weighing approximately 10 pounds. The product was introduced in 1995 and has become a major part of the restaurant's identity.

The company also operates a two-person Pointersaurus challenge. The seller reports that more than 9,000 teams have participated, with 64 teams completing the pizza within the two-hour time limit.

The challenge and restaurant have received national media coverage over the years, including appearances referenced by the seller from the Travel Channel and Food Network. Buyers should independently confirm current rights to use any media mentions, awards or logos in future advertising.

Sales history and customer base

The seller reports that more than 500,000 Pointersaurus pizzas have been sold since the product was introduced. Large-format pizzas are ordered for birthdays, sporting events, school functions, receptions and other group occasions in addition to the restaurant's regular customer traffic.

The branded oversized pizza boxes have also become recognizable among longtime customers.

Menu

• Specialty pizzas
• Wings
• Sandwiches
• Salads
• Appetizers
• Pasta dishes
• Late-night food

Operations

The business has experienced employees, existing operating procedures, vendor relationships and an established delivery system in place.

Revenue comes from dine-in, pickup, direct delivery and large group orders. Buyers should review the contribution and margins of each sales channel separately.

Expansion options

• Increase catering and group-order sales
• Improve digital and local marketing
• Expand third-party delivery
• Add branded merchandise
• Develop additional locations
• Create additional promotions around the Pointersaurus brand

The seller reports past customer interest in additional locations in St. Louis County, St. Charles County and Illinois. Any future expansion should be evaluated based on current market demand and operating economics rather than historical inquiries alone.

Buyer review

Buyers should verify historical financial statements, food and labor costs, delivery expenses, equipment ownership, lease terms, staffing and current sales by channel.

The transaction should also include a review of the Pointer's Pizza name, logos, recipes, domain names, social-media accounts, customer data, promotional materials and any trademarks or other intellectual property included in the sale.

Any liabilities connected with gift cards, customer deposits, delivery platforms, promotional contests or the Pointersaurus cash-prize challenge should also be confirmed before closing.