Savory Protein Bar CPG Brand | Incredible Recipes

Description

Healthy snack brand for sale with sales through Amazon, Shopify, retail and wholesale channels.

The business launched in July 2023 after approximately two years of product development.

The company produces savory, globally inspired snack bars with approximately 10 grams of plant-based protein and 3 grams of sugar per bar.

Lifetime revenue has exceeded $1 million, with more than 300,000 bars sold since launch.

2025 net revenue increased approximately 56% year over year.

Current sales and margins

• Amazon sales: approximately $20,000 per month
• Amazon net contribution margin: reported at more than 15%
• Overall gross margin: approximately 56%
• Shopify repeat order rate: approximately 33%
• Email database: approximately 22,000 subscribers

The business has been operated with one employee and relatively limited marketing activity.

The brand has an average rating of approximately 4.3 stars across more than 800 customer reviews.

The seller reports previous media coverage in The Wall Street Journal and Forbes.

Manufacturing history

The business experienced supply problems during 2025 and early 2026.

The previous co-manufacturer filed for bankruptcy immediately before a scheduled production run in 2025. A replacement manufacturer used in early 2026 later produced a batch where more than half failed the company’s quality control standards.

These manufacturing issues required significant founder involvement and limited the time available for marketing and wholesale development.

Wholesale and growth

The seller reports interest from potential wholesale accounts including Whole Foods, Wegmans, KeHE, WHSmith and World Market. These relationships were not developed further because of production constraints and should not be treated as active customer accounts.

Other areas identified for development include affiliate marketing, Walmart Marketplace, increased email marketing and additional advertising optimization.

The seller also estimates that changes to warehousing, fulfillment and agency expenses could reduce annual costs by more than $200,000. Buyers should verify these potential savings during due diligence.

The business may be operated primarily through its existing Amazon FBA channel or developed further through retail and wholesale distribution.

SBA financing is not available for this transaction. The seller is prioritizing cash buyers able to complete due diligence and close within the required timeframe.