Savory Protein Bar CPG Brand | Incredible Recipes

Description

Launched in July 2023 after two years of research and development, this healthy food brand sells savory globally inspired protein bars across Amazon, Shopify, and retail and wholesale channels.Each bar contains 10 grams of plant based protein and only 3 grams of sugar with a light crispy texture that differentiates it within the 12 billion dollar snack bar market.Since launch the business has exceeded 1 million dollars in lifetime revenue, sold more than 300000 bars, and achieved 56 percent year over year net revenue growth in 2025. The operation has been run with one employee, minimal marketing investment, and no wholesale expansion.Amazon generates approximately 20000 dollars per month at more than 15 percent net contribution margin and operates largely on automation. Gross margins are 56 percent. The brand has been featured in The Wall Street Journal and Forbes. It has 22000 email subscribers and a 33 percent repeat order rate on Shopify.The business has faced manufacturing challenges. In 2025 the co manufacturer expanded too quickly and filed for bankruptcy the day before a major production run. A replacement manufacturer in early 2026 failed quality control on more than half of the batch. The founder has spent most of his time managing these issues which limited focus on marketing wholesale and growth.There has been interest from wholesale accounts including Whole Foods Wegmans KeHE WHSmith and World Market, although none were pursued due to manufacturing constraints.This is an opportunity to acquire a consumer loved brand with strong product demand and scale it further. The business can be operated as a profitable Amazon FBA model or expanded into wholesale and retail distribution.No SBA financing is available. Cash buyers who can complete due diligence and close quickly will be prioritized.Key benefitsIncredible product recipes that are highly differentiated and well received by consumersWholesale interest from major retailers including Whole Foods Wegmans KeHE WHSmith and World MarketBuilt with investor capital including product development IP packaging redesign and customer baseProven demand with a 4.3 star average rating across more than 800 reviews and strong repeat purchase behaviorProfitable core Amazon business operating at more than 15 percent net contribution margin with low management requirementsUntapped growth opportunities including a 22000 subscriber email list no affiliate marketing no Walmart Marketplace presence and limited advertising optimizationImmediate cost savings potential of more than 200000 dollars annually through reduced warehouse fulfillment and agency expenses