6-Year-Old Shopify Business Selling Customizable Travel-Themed Jewelry

Description

Travel-themed jewelry ecommerce brand for sale.

The business sells customizable and collectible jewelry to customers worldwide through Shopify.

The core customer base is primarily women purchasing pieces to mark personal travel experiences or as gifts.

The seller reports a gross margin of approximately 77%.

Sales and marketing

• All sales generated through Shopify
• Meta advertising is currently the largest acquisition channel
• Other marketing channels have increased their contribution as creative output has expanded
• Revenue increased approximately 105% year over year
• Repeat purchases increased by more than 100% year over year

The product model encourages repeat purchases as customers add new travel-related charms to existing collections.

A buyer could expand the catalog with additional destination-based collections, including cities, islands, national parks and stadiums.

Other possible areas for development include Amazon, Etsy, bundled starter sets, travel kits, and repurposing successful ad creative for YouTube and TikTok.

The seller is a serial ecommerce entrepreneur and is selling the business to focus on new ventures.

The business may suit a buyer with experience in ecommerce growth, paid acquisition and outsourced operations.