Established Treasure Valley Direct-Mail Advertising Publication

Description

Established local advertising publication serving the Treasure Valley and Boise metropolitan area.

The company has operated for more than 16 years and publishes coupon magazines eight times per year.

Business details

• More than 16 years in operation
• Eight publication cycles per year
• Distribution to more than 150,000 households, according to the seller
• Home-based operation
• Relatively low fixed overhead

Revenue is generated through advertising placements purchased by local businesses participating in each publication cycle.

The seller reports established brand recognition across the Treasure Valley and Boise market.

The current structure may offer room for a more active owner to increase advertiser acquisition, improve account retention or add digital advertising products alongside the existing print publication.

Buyers should verify historical financials, advertiser concentration, renewal rates, distribution counts, printing and mailing costs, customer contracts, publication schedules, intellectual property, mailing lists and any vendor agreements during due diligence.